How designers can play in problem-solving

The people at AIGA just released a booklet extension of the “Why design?” brochure.

Growth, we all have learned, is no longer automatic. The past has less to teach us than we need to know. Consumers are jaded, markets fragmented and disposable dollars scarce. Risk is everywhere, and pressure produces rigidity, making it difficult to try new things. More than ever, time is our enemy…

You can download the updated brochure for free at AIGA’s website.

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