People
Joshua Porter schrijft op zijn blog over Getting aboard the Cluetrain at SXSW:
While I understand that Jim knows what he’s talking about and is deeply immersed in social media, the term “channel” brought a flood of thoughts back into my head about the central argument of the Cluetrain Manifesto. I immediately recognized my overall frustration I was experiencing with the panels at SXSW. The problem, I think, is that while everyone recognizes the need to talk to their customers (the people who make them successful), they (we) continue to use terminology that, in my mind, degrades the relationship. Part of the central argument of The Cluetrain Manifesto, whose theme is that markets are conversations, is that we need to use the right terminology while framing any discussion that involves talking with people. This means that we don’t use terms like “consumers”, “prospects”, “leads”, or “channel”. Instead, we use the term “people” as much as possible.
People, mensen. Lees het volledige artikel er zeker eens op na.
- Geschreven op Thursday 13 March 2008
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Stop advertising
Mooie gedachtengang:
Stop advertising, start communicating: a plead to shift from info-blasting towards doing stuff that is worth talking about. I still think that advertising as such can play a role in this, but it’s not an end in itself anymore.
Dat is wat ik bedoelde met mijn artikel over metatale: Lanceren is 1, converseren is 2.
Gelezen op i-wisdom.
- Geschreven op Wednesday 18 April 2007
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