Artueel V1

Joshua Porter schrijft op zijn blog over Getting aboard the Cluetrain at SXSW:

While I understand that Jim knows what he’s talking about and is deeply immersed in social media, the term “channel” brought a flood of thoughts back into my head about the central argument of the Cluetrain Manifesto. I immediately recognized my overall frustration I was experiencing with the panels at SXSW. The problem, I think, is that while everyone recognizes the need to talk to their customers (the people who make them successful), they (we) continue to use terminology that, in my mind, degrades the relationship. Part of the central argument of The Cluetrain Manifesto, whose theme is that markets are conversations, is that we need to use the right terminology while framing any discussion that involves talking with people. This means that we don’t use terms like “consumers”, “prospects”, “leads”, or “channel”. Instead, we use the term “people” as much as possible.

People, mensen. Lees het volledige artikel er zeker eens op na.

• Geschreven op Thursday 13 March 2008
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Yeah right, keep on dreaming boys. Google ads leveren regelmatig toch grappige taferelen op.

En dat op de blog van Roger Johansson!

• Geschreven op Friday 16 November 2007
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Seth schrijft over Responsibility , ik lees:

Let me be really clear, just in case. If you think that the world would be a better place if everyone owned a handgun, then yes, market handguns as hard as you can. If you honestly believe that kids are well served by drinking a dozen spoonfuls of sugar every morning before school, then I may believe you’re wrong, but you should go ahead and market your artificially-sweetened juice product. My point is that you have no right to market things you know are harmful or that lead to bad outcomes, regardless of how much you need that job.

Iets waar ik al een hele tijd hetzelfde over denk.

Een heel, heel harde waarheid.

• Geschreven op Friday 15 June 2007
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Goed nieuws

Your review of the ReviewMe written on the blog Artueel Blog has been approved! You will receive $30 for this review.

Nu ben ik benieuwd of er nog reviews volgen.

• Geschreven op Monday 20 November 2006
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